Target a Segmented audience and add variables
Build a Segmented Subscriber audience, check the count, then personalise the message with variables such as {name}.
In this tutorial, you will send one Broadcast to a Segmented Subscriber audience and insert variables such as {name}.
Time needed: 12 minutes
Before you start
Make sure:
- You are logged in to Wabot.
- The WhatsApp account you will send from shows Online.
- That account already has subscribers.
- At least some contacts have a name or other custom field.
Start with a tight filter and a small count. Do not send to everyone on the first try.
Only send to people who asked to get messages from you.
1. Open Broadcast and click Create
On the left menu, click Broadcast, then click Create.
Enter a Broadcast Name.
Example: Active Chat Follow Up
2. Choose Segmented Subscriber
Select Unofficial API, then pick the account that is Online.
Choose Segmented Subscriber.
The Total Subscribers count loads for that account.
3. Add one condition
In the condition builder, set:
- Field: Chatbot AI Status
- Operator: Is
- Value: Active
You can also use Created Date or Last Activity (Days).
On Official API, you can filter 24-Hour Window Expiry to Active (Within 24h) before you send a regular message.
Optional:
- Also in Groups to keep only people who are also in those groups.
- Exclude Groups (Optional) to remove a group.
Check the recipient count. Keep it small for this tutorial.
Click Continue.
4. Insert a variable in the message
Choose Text & Media, then Caption Only.
Type a short message, then click a variable tag such as {name}.
Hi
{name}, thanks for chatting with us. Here is a quick update.
The variable is inserted at the cursor.
Check the preview.
If you see Send Test Message, send one to your own number first.
Click Continue.
5. Send it now
Choose Send Now.
Review the audience count and message. Click Launch Broadcast.
Make sure it worked
This tutorial worked when:
- The recipient count matches your segment, not the whole account.
- The Broadcast is Sending or Completed.
- The test phone shows the person’s name, not the text
{name}.
If it didn’t work
The count is zero
- Select an account that has subscribers.
- Loosen the condition, or remove Also in Groups / Exclude Groups.
- Click Retry if the count failed to load.
{name} appears as text
The contact has no value for that field. Add the name in the contact, or use another variable.
Some variables are missing
On a Segmented Subscriber audience, some fields such as phone are hidden. Use the tags shown under the message box.
Continue is disabled
- Fill in Broadcast Name.
- Select an account.
- Wait until the recipient count loads.
Next
The segmented Broadcast is done. Next, resend to people who failed or did not reply.